The UK leads the world in greeting cards, both in design and per capita send – The Henries awards celebrate this pre-eminence.
Named after Sir Henry Cole (who introduced the first commercially produced Christmas card in 1843), The Henries were introduced by Progressive Greetings Worldwide magazine in 1996 as annual awards to shine the spotlight on greeting card ranges.
The Henries Awards are the ultimate accolades in greeting card publishing, and each year receives well over 10,000 cards are entered! The Henries award categories span the whole gamut of greeting card publishing, from humour to cute, art to children’s and everything in between.
The majority of the awards categories are for card ranges that have either been launched in the preceding year or for new designs to an existing range.
The Henries awards are open to all publishers (or UK distributors), from the largest multi-national to the smallest one-man band.
Building on the success of the approach taken in the last two years, there will be a two-stage judging process for The Henries 2025. The initial judging stage will take place online.
The judging panel for The Henries 2025, will as ever, comprise top retail buyers from right across the retail spectrum including specialist multiples, design-led independents, small groups, department store selectors, supermarket buyers etc.
As a result of the first round of online judging, a shortlist of contenders will be announced by mid-July. Following this, a live judging round of all shortlisted entries will take place, (again being judged entirely by retailers) for which publishers shortlisted will be asked to supply actual physical card samples. This will be put on display for the judges at a judging day at the end of July and their votes will decide the finalists and winners in all the product categories.
The finalists in The Henries 2025 product awards as well as the contenders for The Lynn Tait Most Promising Your Designer or Artist will be announced on August 1.
The Henries 2025 are now open for entries. CLICK HERE.
Entry is totally FREE of charge and all entries are made online.
The Lynn Tait Most Promising Young Designer or Artist category.
There is no online element for this award. All entries to this special award category need to be appreciated ‘in the flesh’ and so creatives (under the age of 35) are invited to submit ‘boards’ showcasing their artistic prowess.
Each entry should demonstrate the entrant’s design talents (both generally as well as on the greeting card front) as well as giving an insight into their inspirations that serve to set them apart. (More details are featured under the Categories tab).
The Best Service to the Independent Retailer Award
Nominations from independent retailers are sought for card and giftware publishers who have excelled in providing a great service to the independent greeting card retailer over the past year, including through fulfilment of orders, marketing support, communication and resolution of queries. This award category is only open for independent retailers to nominate their card and wrap suppliers.
The Henries 2025 Awards ‘Big Night’
The Henries awards event is the industry’s ‘big night’. It is a fabulous opportunity for the greeting card community to get together and celebrate its creative excellence as well as its strong sense of camaraderie.
For a flavour of last year’s event, click here to the pics (bear in mind it had an Ancient Rome theme).
Taking place at The Royal Lancaster Hotel in London on Thursday 2 October 2025, this year’s Henries event will. have a full on fab Abba-esqua theme, you just have to be there to see which winners ‘take it all’!
The widespread support for The Henries 2025 from the whole industry is evidenced by the stellar line-up of sponsors, which include many leading trade suppliers, retailers, exhibition organisers.
Hooray for The Henries – awards that do the industry proud!
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