Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2010 AWARDS WINNERS & PHOTO GALLERY

Most Promising Young Designer

Kathryn Fletcher, founder and designer for Velvet Olive

Best Cute Range

Pip & Co from Over The Moon Designs

Best Spring Seasons Range

Rococo Mother's Day from Nigel Quiney Publications

Best Trend, Fun or Graphic Range

Waldo Pancake from Really Good

Best Humorous Range

NAF from Paper Rose

Best Art Range

Travilla from Five Dollar Shake

Best Handmade or Hand-finished Range

Daisy Patch from Paper Rose

Best Words and Sentiments Range

The Bright Side from Really Good

Best Children's or Juvenile Range

The Gruffalo from Woodmansterne Publications

Best Wholesale Range

Chic from Hambledon Studios

Best Occasions or Relations Range

Pizazz from Nigel Quiney Publications

Best Christmas Box or Pack

Luxury Foiled Solid Box from Paper House (GBCC)

Best Christmas Counter Cards Range

Christmas Etched In Ice from Five Dollar Shake

Best Photographic Range 

Cecil Beaton from Woodmansterne Publications

Best Licensed Card Range

Disney Grand Gestures from Hallmark Cards

Best Giftwrappings Collection

Eric Carle from Collage (UKG)

Best Retail Calendar

The Official Help For Heroes from Jarrolds Calendars

The Henry Cole Classic Award

Bestie from Paperlink

Best Service To The Independent Retailer

Gold Award - Wishing Well Studios

Best Service To The Independent Retailer

Silver Award - UK Greetings

Best Service To The Independent Retailer

Bronze Award - Nigel Quiney Publications

Honorary Achievement Award

Timothy Melgund

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