Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2024 AWARDS WINNERS & PHOTO GALLERY

The Lynn Tait Most Promising Young Designer or Artist

Emily Byrd, founder of Bird & Co Studio

Best Diversity and Inclusion Range

You Go Girl! from Paper Rose

Best Humorous Range

Gin & Frolics from Rosie Made A Thing

Best Licensed Entertainment or Character Card Range

Peter Rabbit from Hallmark

Best Licensed Heritage, Lifestyle, Art or Design Card Range

Cath Kidston from Ohh Deer

Best Christmas Counter Range

Storybook Christmas from The Art File

Best Christmas Box or Pack

Fa La La Packs from Stop the Clock Design

Best Cute Range

Rouge from Little Roglets Award sponsored by

Best Contemporary Words and Sentiments Range

Just Because from Eleanor Bowmer

Best Traditional Words and Sentiments Range

Scene It from Emotional Rescue

Best Art Range

Offshore from James Ellis

Best Photographic Range

Jesuso Ortiz from Woodmansterne Publications

Best Children’s Range

Sunshine from Paper Salad

Best Contemporary Trend Range

Lost Plots from Cath Tate Cards

Best 3D, Handmade or Hand-finished Range

Message in a Bottle from Alljoy Design

Best Male Range

Taking Shape from Heyyy Cards

Best Relations and/or Occasions Range

Fleurescent from Paper Salad

Best Spring Seasons Range

Shiny Valentine from Stormy Knight

Best Wholesale Range

Isabel’s Garden from Simon Elvin

Best Giftwrappings Range

Stephanie Dyment Collection from Glick

The Henry Cole Classic Award

Quicksilver from Wendy Jones-Blackett

Best Service to the Independent Retailer – Bronze Winner

Words ‘n’ Wishes

Best Service to the Independent Retailer – Silver Winner

International Cards and Gifts

Best Service to the Independent Retailer – Gold Winner

UK Greetings

Honorary Achievement Award

Miles Robinson and Nigel Williamson, co-owners of House of Cards

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